Online Analytics – Product Catalog
The Analytics section in the O2VEND Product Catalog offers a comprehensive overview of product performance. It tracks clicks, views, and sales metrics for each product, enabling informed decisions for inventory, marketing, and sales optimization.
Key Features
1. E-commerce Logs
- Provides detailed logs of customer interactions with products.
- Tracks actions such as product clicks, add-to-cart events, and purchases.
- Identifies high-engagement products and potential bottlenecks.
2. Click Reports
- Displays the number of clicks per product.
- Highlights the most viewed products for CTR (Click-Through Rate) optimization.
3. Data Analytics Reports
- Offers reports on product views, sales, and conversion rates.
- Reveals trends to optimize stock management, promotions, and marketing strategies.
Use Cases
- Monitor newly added products for engagement and sales.
- Compare clicks vs. conversions to identify high-interest but low-performing products.
- Measure the effectiveness of promotions, discounts, and campaigns.
Analytics Insights
The section provides detailed insights including:
- Real-time visitor count, visits over time, returning visitors, device models, pages viewed, and city-wise traffic
- Key reports: Dashboard, Orders, Vouchers, Inventory, Catalog, Campaigns, and Product Performance
Consistent monitoring supports optimization of product descriptions, images, pricing, and categories, improving clicks, impressions, and conversions across the catalog.