Coupon Usages in O2VEND – Track Customer Discount Utilization

The Coupon Usages report in O2VEND provides a detailed overview of all coupon activities across your store. It allows businesses to track how discounts and promotional codes are being used by customers, helping optimize marketing strategies and ensure proper audit compliance.

What is Coupon Usages?

The Coupon Usages report summarizes the usage of all promotional coupons applied in orders. It shows which coupons were used, by whom, on which orders, and at what time, giving a granular view of discount utilization.

  • Summarizes data at the order and customer level.
  • Tracks both Ecommerce and POS(point of sale) applied coupons.
  • Helps monitor coupon validity and prevent misuse.

Why Coupon Usages Is Important

Monitoring coupon usage is critical for operational efficiency and marketing insight:

  • Ensures promotional offers are being used as intended.
  • Identifies the most popular coupons and customer segments.
  • Helps prevent fraud or duplicate coupon usage.
  • Supports financial reconciliation and audit trails.

Why use this report?

  • Verify which customers have used specific coupons.
  • Monitor the effectiveness of marketing campaigns.
  • Track coupon redemption trends over time.
  • Ensure compliance with coupon rules.
  • Identify potential misuse or errors in coupon application.

How to Access the Coupon Usages Report

Navigation Path:
Back Office → Reports → Miscellaneous Reports → Coupon Usages

couponusagereport

Filters & Controls

  • Date Range: Select a start and end date to view coupon usage within a specific period.
  • Customer / Order / Coupon: Use search fields to filter by customer name, order ID, or coupon code.

Report View Explained

Summary Table

The main table provides:

  • Rule Name: The coupon campaign or discount rule applied.
  • Coupon Code: The exact code used by the customer.
  • Customer: The user who applied the coupon.
  • Order: Clickable order ID linking to order details.
  • Created On: Date and time when the coupon was used.

Totals may be displayed for count of coupon usages depending on system configuration.

Drill-Down Details

  • Clicking on an Order ID opens the detailed order page.
  • This shows applied coupon, item details, payment, and customer information for auditing or verification.

How to Use the Coupon Usages Report

  1. Navigate to Coupon Usages via the reports module.
  2. Apply filters such as date range, customer, or coupon code.
  3. Review the summary table for coupon application details.
  4. Click on individual order IDs for detailed transaction information.
  5. Analyze trends to optimize promotional campaigns.

Business Benefits

  • Accurate tracking of promotional campaigns to optimize marketing ROI.
  • Prevent revenue loss by identifying duplicate or unauthorized coupon usage.
  • Streamlined auditing of discount usage for compliance and reporting.