🎟 Coupon Section – Complete Ecommerce Features Tutorial

The Coupon Section helps increase sales, improve customer retention, and boost average order value. Below is a detailed explanation of all features available under the Coupon & Checkout section.

1️⃣ Enable Refer and Earn

What is it?

Allows customers to share their affiliate link or referral coupon code with others and earn rewards.

How to Enable

  1. Go to Admin Panel
  2. Navigate to Features
  3. Open Coupon / Checkout Section
  4. Enable Refer and Earn

Configuration Steps

  • Set referral reward type (Flat / Percentage)
  • Configure:
    • Referrer reward
    • New customer reward
    • Minimum order value
    • Expiry duration
  • Generate auto referral codes

How It Works

  1. Customer shares referral link
  2. New user signs up using link
  3. New user places order
  4. Both receive reward

Benefits

✔ Increases new customer acquisition
✔ Encourages repeat purchases
✔ Free marketing through customers

2️⃣ Promotion Coupons During Checkout

What is it?

Allows customers to apply coupon codes during checkout.

How to Enable

  1. Enable Promotion Coupons During Checkout
  2. Create coupon under Marketing → Coupons

Coupon Configuration Options

  • Coupon Code
  • Discount Type (Flat / %)
  • Minimum Cart Value
  • Usage Limit
  • Validity Period
  • Applicable Products / Categories
  • First Order Only Option

Checkout Flow

Customer → Add products → Enter coupon code → Discount applied → Pay reduced amount

Benefits

✔ Boosts sales during campaigns
✔ Reduces cart abandonment
✔ Attracts price-sensitive customers

3️⃣ Loyalty Points Redemption

What is it?

Allows customers to redeem accumulated loyalty points during checkout.

How to Enable

  1. Enable Loyalty Points Redemption
  2. Configure:
    • Points earning ratio (Example: ₹100 = 10 points)
    • Redemption value (Example: 1 point = ₹1)
    • Minimum redeem points
    • Maximum redeem limit per order

How It Works

  1. Customer earns points after purchase
  2. Points stored in account
  3. During next checkout, customer redeems points
  4. Final payable amount reduces

Benefits

✔ Improves customer retention
✔ Encourages repeat orders
✔ Builds brand loyalty

4️⃣ Offer Flow Graphic (Coupon Flow)

What is it?

Displays a progress bar or message encouraging customers to add more products to unlock offers.

Example Message: "Add ₹500 more to unlock 10% discount"

How to Enable

  1. Enable Offer Flow Graphic
  2. Configure:
    • Target cart value
    • Reward type
    • Discount percentage or amount
    • Display message

How It Works

  • Customer adds product
  • System calculates cart value
  • Shows remaining amount needed for offer
  • Encourages higher purchase

Benefits

✔ Increases Average Order Value (AOV)
✔ Smart upselling strategy
✔ Improves conversion rate

Business Impact

Enabling all Coupon features can:

  • Increase revenue
  • Improve customer retention
  • Boost referrals
  • Increase cart value
  • Reduce bounce rate at checkout

Final Summary

The Coupon Section is a powerful marketing tool inside your Checkout system. When properly configured, it can significantly improve sales performance and customer engagement.