Schema Feature

The Advanced URL Schema feature allows you to enable structured URL segmentation for better SEO, cleaner links, and improved search engine visibility.

This feature improves:

  • URL readability
  • SEO ranking
  • User experience
  • Web store structure

Location in Back Office

Navigation Path:
Back Office → Features → Marketing & SEO → Schema Markup Setup

schema

🔹 1. What is URL Segmentation?

URL Segmentation means organizing URLs in a structured hierarchy instead of using random IDs or query parameters.

❌ Without URL Segmentation:

https://yourstore.com/product?id=12345

✅ With URL Segmentation:

https://yourstore.com/mens/shirts/cotton-formal-shirt

This improves both SEO and user understanding.

🔹 2. Why Use Advanced URL Schema?

Benefits

  • Better SEO indexing
  • Higher click-through rate (CTR)
  • Clean & professional URLs
  • Improved Google ranking
  • Easier category navigation
  • Keyword-rich URLs

Search engines prefer descriptive URLs over dynamic parameters.

🔹 3. How to Enable Advanced URL Schema

Steps to Configure

  1. Go to Settings
  2. Navigate to General Settings
  3. Open SEO Configuration
  4. Enable:

Advanced URL Schema Enable URL Segmentation

  1. Save changes

🔹 4. URL Structure Example

After enabling, URLs may follow structure like:

/category/sub-category/product-name

Example:

/electronics/mobiles/samsung-galaxy-s23

Or for collections:

/collections/winter-sale/jackets

🔹 5. SEO Impact

When enabled:

  • Category names appear in URL
  • Product keywords included automatically
  • URL becomes crawl-friendly
  • Duplicate URL issues reduced

🔹 6. Best Practice for URL Segmentation

✔ Use lowercase letters
✔ Avoid special characters
✔ Use hyphens instead of spaces
✔ Keep URLs short but descriptive
✔ Avoid unnecessary numbers

Example:

/women/ethnic-wear/embroidered-kurti

🔹 7. When to Use This Feature

Recommended for:

  • E-commerce stores
  • Multi-category product catalogs
  • SEO-focused businesses
  • Large inventory stores