Contribution Margin Report

Profitability Analysis in O2VEND Back Office

The Contribution Margin Report in O2VEND ERP provides a detailed breakdown of profitability by factoring in sales, returns, discounts, COGS, payment gateway charges, and marketing expenses.
It helps businesses measure true profit after deducting direct and variable costs across branches and sales channels.

  1. Open Back Office
  2. Go to Reports → Accounts → Contribution Margin Report
  3. Apply filters: Date Range, Branch, Channel

Contribution Margin Report Screenshot

Purpose of the Report

This report highlights:

  • Gross Merchandise Value (GMV)
  • Discounts applied
  • Return deductions
  • Cost of Goods Sold (COGS)
  • Gross Margin
  • Payment Gateway Charges
  • Other Direct / Variable Expenses
  • Marketing Costs
  • Contribution Margin 1 (CM1)
  • Contribution Margin 2 (CM2)

It supports accurate profitability tracking, pricing decisions, and financial planning.

Filters

  • Branch Selection → View individual branch or consolidated performance
  • Channel Selection → Analyse offline, webstore, marketplace, or other channels
  • Date Range → Select period for margin analysis
  • Search → Load report with applied filters

Report Breakdown

Field Description
GMV Total order value before discounts/returns
Return Value of returned products
Discount Total discount given
Sales Net sales after adjustments
COGS Cost of goods sold
Gross Margin Sales – COGS
Payment Gateway Charges Fees deducted by online providers
Other Direct / Variable Cost Operational expenses tied to sales
Marketing Expenses Advertising & promotional spend
CM1 Gross Margin – Payment Gateway Charges
CM2 CM1 – Marketing & Variable Expenses

Account Configuration

Click the Settings (gear icon) in the report to configure ledger mappings.

Navigation Path:
Back Office → Reports → Accounts → Contribution Margin Report → Settings

Mappable Ledger Types

  • Payment Gateway Charges → UPI, card, net banking fees
  • Other Direct / Variable Cost → Operational expenses linked to sales
  • Marketing Expenses → Advertising and promotional costs

After mapping, click Save to ensure CM1 and CM2 calculations use the correct ledger accounts.

Contribution Margin Configuration Screenshot

Benefits

  • Clear view of profit after direct expenses
  • Branch & channel profitability comparison
  • Accurate mapping of payment and marketing costs
  • Insights for pricing, promotions, and planning
  • Visibility into CM1 & CM2 for better decisions

Export Options

  • Export All → Download full report
  • Print → Print-friendly format
  • Email → Share instantly
  • Schedule → Automate periodic delivery