Campaign Analytics in O2VEND � Complete Guide

The Campaign Analytics module in O2VEND tracks the performance of marketing campaigns that drive visitors and customers to the online store.
This dashboard displays insights such as campaign names, sources, mediums, keywords, referrers, and websites, helping understand how each marketing activity contributes to traffic and sales.

How to View E-Commerce Analytics

  1. Open Back Office.
  2. Click Analytics in the menu.
  3. Select Campaigns Analytics.

This dashboard shows where all campaign metrics will appear once tracking begins.

1. Campaign Name

Displays all campaigns that brought visitors to the store.

Purpose

  • Highlights which campaigns generated traffic
  • Helps compare performance between promotions
  • Useful for tracking Google Ads, Facebook Ads, Email campaigns, etc.

2. Campaign Source�Medium

Shows the combination of source (origin of traffic) and medium (method by which traffic arrived).

Examples

  • google / cpc
  • facebook / social
  • email / newsletter

Purpose

  • Identifies high-performing advertising channels
  • Shows which platforms bring quality visitors
  • Supports marketing budget planning

3. Campaign Keywords

Displays search or promotional keywords connected to campaign traffic.

Purpose

  • Reveals keywords driving the most visits
  • Supports SEO and paid search optimization
  • Provides insight into customer search behavior

4. Referrers

Shows websites or platforms that referred visitors to the store.

Examples

  • Blogs
  • Social media posts
  • Influencer pages
  • Affiliate sites

Purpose

  • Tracks external links contributing to traffic
  • Helps measure referral marketing effectiveness
  • Useful for partnership and influencer analysis

5. Websites

Lists all websites involved in sending traffic through campaigns or referral links.

Purpose

  • Shows multi-channel traffic sources
  • Helps understand how visitors discover the store
  • Useful for affiliate tracking and cross-promotions

Why Campaign Analytics Is Important

  • Tracks overall marketing campaign performance
  • Shows which channels bring the best traffic
  • Identifies low-performing campaigns
  • Helps optimize ad spend
  • Supports SEO, SEM, social media, and email marketing strategies
  • Improves future campaign planning