Product Attributes & Specification Setup for Ecommerce

Learn how to configure product attributes and specifications for ecommerce stores. Improve product filtering, product detail clarity, and SEO visibility with easy setup steps. Product specifications help ecommerce stores improve product filtering, comparison, and search visibility.

Product Attributes define the technical specifications and key details of a product. These details are displayed in the Specification section of the product page based on the selected ecommerce theme.

Attributes help customers understand product features clearly and improve search visibility and product filtering.

💡 Example:
For a garment product, Material can be an attribute name and values can be Cotton, Polyester, Silk, etc.

Where to Configure Product Attributes

👉 Catalog → Product → Edit Product → Attributes Tab

Product Specification

How to Add Product Specifications

Product attributes are created using predefined attribute lists. These lists are available through:

Step-by-Step Setup

  1. Open the Attributes tab
  2. Select a Specification Template and press Enter
  3. Choose required attributes from Available Attributes
  4. Attribute fields will automatically appear
  5. Enter attribute Values for each specification
  6. Repeat steps to add multiple specifications

🔢 Serial Number Configuration (Optional)

If the product requires serial tracking:

  • Enable serial number tracking for the product
  • Enter serial numbers during stock or sales transactions

This helps track individual product units for warranty, service, and inventory control.

Why Product Attributes Are Important

✔ Improves product clarity for customers
✔ Enhances ecommerce product filtering
✔ Boosts product SEO and search discoverability
✔ Helps customers compare product specifications
✔ Supports structured product catalog management

Best Practices

✔ Use standardized attribute templates
✔ Provide clear and accurate specification values
✔ Avoid duplicate or unnecessary attributes
✔ Use customer-friendly terminology
✔ Keep attributes consistent across similar products

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